Coffee shops were amongst the biggest casualties of the Covid-19 pandemic. Yet, while the café industry suffered, coffee itself was able to survive with consumers attempting to emulate the cups they craved.
The air in the East African country is permeated by the rich aroma of fresh coffee being brewed on almost every corner. Those with well-developed palates pick up hints of citrus fruit and chocolate, berries and spice. It is a heady fragrance that manages to both comfort and invigorate simultaneously.
When you go to the mall or anywhere that people gather, there are women sitting and brewing traditional coffee. People sit around short stools and drink a cup or two. In offices, women prepare and serve coffee at least twice a day. So wherever you go, coffee is there.
